If you run a blog and you want it to be successful, you know that you need to grow your audience, and in order to do that, you need to better engage them. This is something that takes time, effort and smart choices, but don’t worry because I’ve got you covered with these great ways to bond with your blog readers…
Write in Your Voice
Writing the way you speak, or at the very least adding a more conversational tone to your blog posts can be a very effective way of forging a connection with your readers. If your writing is cold and mechanical, you’ll come across as a bit robotic, and well few people forge lasting relationships with pieces of metal!
While we’re on the subject of writing, unless you’re operating a really technical blog, you’d be best not to use too much really technical language either. This can put people off and prevent them from bonding with you because they may feel like they’re out of their league.
Make Yourself Available to Them
Perhaps the best way to bond with your readers once you’ve got them interested is by making yourself available to them. You can do this by providing them with a lot of different ways of contacting you; add them on Facebook, talk to them in the comments, offer up your email address and even let them send you mail securely using a physical address company who will provide you with your own mailbox. By doing this, you show your audience that you are just one of them and you want in on the fun – you don’t put on any airs and graces, which can be quite off-putting. You’ll probably find that you make some very real friends by opening yourself up so much, too.
Writing posts that hit your audience where they live and show them that you too experience the same struggles they do, while also inspiring them to overcome their difficulties and inviting them to share their experiences and ideas in the comments is a fantastic way to bond and build a community around your blog.
Don’t Put on Perfect Pants
None of us are perfect, but a lot of us try to portray ourselves as being just that online, where we can get away with it, at least. You might think that being the perfect mom for your mommy blog or a brilliant baker for your cooking site, will make it blog more popular, but actually, sharing your failures as well as your successes will endear you more to your audience and help you to build stronger, longer-lasting bonds with them.
Interest Goes Both Ways
In order to build up and audience and connect with your readership, you obviously need to create interesting posts, which give them a snapshot into your life or show them how to do something effectively. However, if you want them to keep coming back and to keep engaging with your blog, you also need to take an interest in them and what they are doing – blog traffic should never be one way.
Now, it’s time to start building better relationships with your blog’s audience!
* This is a collaborative post.
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